The primary objective of this course is to provide students with the business skills and training necessary to become future managers or prospective owners in the Event, Marketing, and Advertising sectors/industries. The course aims to familiarize students with management techniques and strategies required for the successful planning, promotion, marketing, advertising, implementation, and evaluation of events.
Learning Outcomes:
Understand the Role and Purpose of Events:
• Comprehend the various functions and significance of events in different contexts.
• Recognize the impact of events on businesses and communities.
Plan Successful Events:
• Apply techniques and strategies required for effective event planning.
• Develop comprehensive event plans, including budgeting and resource allocation.
Market, Promote, and Advertise Events:
• Utilize knowledge and skills to effectively market and promote events.
• Design and implement advertising strategies tailored to specific events.
Implement and Conduct Events:
• Demonstrate competencies in the actual implementation and management of events.
• Coordinate various aspects of event execution, from setup to teardown.
Evaluate Event Quality and Success:
• Assess the quality and success of events using appropriate evaluation techniques.
• Conduct post-event audits and provide constructive feedback for future improvements.
Course Title:
Certificate Course in Advertising, Marketing and Event Management
Certification:
Upon successful completion of the course, participants will be awarded a certificate by the Maharashtra State Board of Skill, Vocational Education and Training (MSBSVET). This prestigious certification acknowledges the skills and knowledge gained during the course.
Examination:
To qualify for the certificate, participants must pass a comprehensive exam conducted at the end of the course. This examination ensures that all certified individuals meet the high standards set by MSBSVET.
Curriculum
- 4 Sections
- 0 Lessons
- 516 Hours
- Practical Dimension (80%):Step into the world of on-the-job learning, where you'll gain a profound understanding of Event, Advertising and Marketing tools and practices. Recognize the Internet not just as an information source but as a powerful platform for information gathering and dissemination. As the semester unfolds, you'll harness these skills to produce substantial events, meeting the high standards of contemporary event Management0
- Theoretical Dimension (20%):Engage in thought-provoking discussions and reflections on the challenges faced by event manager, often operating independently in the field. Dive into reading materials that explore practices, uphold standards, and delve into ethics. This theoretical foundation will shape your critical thinking and decision-making abilities in the event management landscape.0
- Teaching Methods:This course offers a blend of traditional and modern teaching methods, emphasizing practical, real-world applications. Participate in lectures, explore academic and technical readings, engage in group discussions, and tackle hands-on assignments mirroring actual scenarios. Prioritize mandatory readings before each class to deepen your understanding, and explore suggested readings on Blackboard Learn to enrich your perspective.0
- Course Topics:• Principles Of Event Management • Event Conceptualisation, Planning & Team Management • Event Management and Operations • Event Marketing and Advertising • Event Leadership & Communication • Event Safety, Security & Crisis Management • Basic Event, Budgeting and Accounting • Customer Service, Monitoring and Evaluating the Event • Starting Up and Running the Business • Behavioural Aspects of Humans at Work0
